About Us

"There is no right action, there is only the journey to connection." -Rikke Alderson
At Burgess Consulting Group, the concept of a singular path is reimagined. We understand that there isn't just one adventure, one journey towards success—but a distinctive goal, a unique summit to reach for each brand and business we partner with. Our founder, Rikke Alderson, is the compass that guides our clients through the multifaceted landscape of marketing and growth.
Embarking on a journey with us means setting the coordinates for your brand's destination and forging a route that is yours alone. We delve deep into the heart of your customer's journey, interpreting every subtle cue, every unspoken need, and translating them into strategies that resonate and endure. Our approach is not just about the route taken; it's about understanding the destination in its full glory—the potential of your brand actualized.
As we chart the course forward, Rikke and our team of seasoned strategists, innovators, and creatives offer a collective wisdom honed by years of leading and collaborating with brands like The Hershey Company, Who Gives a Crap, and purpose-driven organizations like Newlight Technologies. Whether it's elevating a household name to new digital heights or steering a start-up through uncharted territories, we design and deploy bespoke plans crafted for your business's specific opportunities and challenges.
Your brand's journey to success is rich with possibilities, and at Burgess Consulting Group, we navigate the currents of change to get you there. Join us, and let's build the map to your brand's treasure trove of potential, unlocking growth and innovation at every turn.

Rikke Alderson

Principal Consultant

Rikke Alderson is a visionary marketing leader renowned for her ability to spearhead dynamic digital transformations across diverse industries. With over 15 years of experience, Rikke has crafted her career around an international perspective, having been born in Denmark and nurtured in a culturally rich environment influenced by her artist father and Native American heritage. This unique upbringing instilled in her a profound understanding of storytelling and innovation, which she has successfully translated into impactful marketing strategies for global giants such as The Hershey Company, Big 5 Sporting Goods, and cutting-edge startups like Who Gives a Crap.
As a strategic thinker and a recognized expert in navigating the complexities of consumer digital marketing, Rikke specializes in leveraging bespoke solutions and cutting-edge digital tools to enhance brand value and campaign effectiveness. Her work is marked by a commitment to results, seen in her leadership roles where she has consistently driven double-digit growth in online sales and significantly boosted brand engagement across digital platforms.
Currently leading the charge at Burgess Consulting Group, Rikke continues to innovate in the marketing space, marrying her deep analytical prowess with her innate creative abilities to generate growth and advance brands poised for significant impact. Whether teaching as an Adjunct Professor at UCLA, crafting data-driven e-commerce strategies, or mentoring high-performance teams, Rikke's approach is holistic and relentlessly forward-thinking—always aiming to deliver strategies that resonate deeply and achieve substantial results.